Ordering your coffee beans online is a good idea. When you buy your coffee online, you’re obtaining the coffee at the same level of freshness that you would if you visited the roaster yourself, plus just a couple of days for delivery. Unfortunately, that’s not always true when you buy coffee beans off a shelf, especially from mass-market retailers.
Freshness
This is the most critical point, and probably enough of a reason in itself to buy your coffee beans online. Coffee is a perishable product. While finding consensus on when coffee is at its best is hard, everyone agrees that after a certain point, it will start to decline in quality. When you purchase your coffee online, you’re getting the coffee at the same level of freshness that you would if you visited the roaster yourself, plus just a couple of days for delivery. Unfortunately, that’s not always true when you buy coffee beans off a shelf, especially from mass-market retailers.
Variety
Some people like to drink the same coffee, day in and day out, and there’s nothing wrong with that, but part of the fun of coffee for me is an adventure. Exploring all the different flavors that the coffee world has to offer is a sincere pleasure and what makes it even more interesting is experiencing the variations on those flavors that a masterful roast can bring out.
Convenience
If the added convenience of having fresh coffee delivered to your door prevents you from having to make the choice between nothing and instant (I’d choose nothing), then it can’t be a bad thing!
The Bottom Line
Having said all of this, shopping for your coffee beans online is a means to an end, and it’s the end that is remarkable: to drink high quality, fresh coffee, prepared by a local artisanal roaster. This business was launched to give more people the opportunity to do just that.
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