Many of the postcard printing tips you’ll find elsewhere are meant to sell useless features or tell you things you already know. Many printing companies allow unconscious customers to print “postcards” that cannot even be sent without an envelope, which in the first place negates many of the benefits of a postcard.
Postcards are now recognized as one of the most effective tools that any vendor has in their arsenal. They have even experienced a revival for personal mail, especially among millennials. Given the increase in demand, it is not surprising that many printing companies are trying to get into action. Here we will try to give you some critical postcard printing tips that other printing blogs seem to ignore.
1.) Choose Thicker Cardstocks
The thicker the card stock, the better the card generally holds, whether delivered or mailed. But did you know that heavier objects tend to be seen as more valuable compared to light objects? This principle also applies to thicker and heavier card stock. Your recipients will feel the difference, especially when they contrast their postcards with the thinner ones they receive. It is always a good idea to go with a thicker stock whenever your budget allows.
2.) Uncoated stock is better to write on
If you want your postcards to be writable, use uncoated or uncoated paper on one side. Both pens and pencils can quickly write on uncoated cardstock.
3.) Avoid thin typefaces on uncoated stock
Uncoated material is the easiest to write on, but it gives your cards a quieter look. The ink spread a bit further on the uncoated material and made the lines a bit fuzzy. For this reason, it is best to avoid superfine typefaces. This is especially important if the text is on a dark background as in the extracted text.
4.) Avoid adding rounded corners to postcards going through the mail
Larger rounded corners get stuck in automated machinery more easily. You can avoid the risk entirely by using standard corner postcards.
Postcard advertising campaigns are very effective ways to market your brand. Direct mail postcards offer a simple card with all the information your recipient needs to take action and hopefully buy your product or service.
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